Volume 1 : Issue II (April – June 2019) Ecocritical Concerns in Indian Writing in EnglishAasif Rashid Wani Jila Watan (Urdu Poem)Tausif Khawaja Say “No” to Female Stereotyping: A Case Study of “Bhag Amina Bhag” Ayesha Waheed Notes on the English Character by E M Forster: A Critical Perspective Muqaddas Inayat Perception about the Implemented Curriculum at Public Higher Secondary Schools in SindhDr. Nowshaba Sharf, Prof. Dr. M. Abuzar Wajdi Comparative Study of Reading Comprehension of Boys and Girls at Secondary Level in Karachi – Synopsis Shamaila Amir Samuel Taylor Coleridge’s Treatment of Nature and Supernatural in “The Rime of the Ancient Mariner” Muhammad Rustam Kashmir Dispute and Challenges to the National Security of Pakistan: An AnalysisSajid Ali, Prof. Dr. Ahmad Saeed The Prince by Niccolo di Bernardo dei Machiavelli (1469-1527) – Book ReviewFayyaz Ahmed Digital Displays and Retail Sales: Emergent Role of Digital Advertising in PakistanMubashir Qureshi, Abdul Samad Shaikh, Juned Ali Shah Measuring the efficiency of an official destination website: the case of incredibleindia.orgPrince Kumar An Assessment of the Triple Bottom Line Concept on CSR Effort in FMCG in NigeriaAdepoju Ibrahim, Babatunde Murtada Mutahhari and Westernization: An Exposition Ali Imam Bemeyi Assessment of the Contribution of Industrial Policies to the Economic Growth: Experience from Tanzania Nuhu A Sansa